Your dream “ROI” is closer than you think

By February 13, 2018 No Comments



ROI? Get the Marketing Automation tool.

Get the tool which makes your marketing very effective. Don’t just drag the burden when you have a marketing specialist for the same who has the right wheel to increase your ROI speed.

Well, that is what makes it more effective than most people think! Ideally, there are a few chores on a marketers bucket list which are repetitive and have to be conducted on a regular basis. Marketing automation automates these chores, this means that these chores are automatically taken care of and you need only to over-look it from time to time.

How this process is beneficial for the growth of your company? Well after a marketer automates his tasks, automation takes care of it all. This frees up time and space for the marketer, to use his creative inputs and direct them towards other essential tasks. While in the background your customers are being effectively targeted through the tool of automation. The conclusion is that automation is a tool which works together with you to build your brand and sell your product.


Below are a few features triggered by the use of marketing automation in all the helo SMS Campaigns:


Retargeting to non-click numbers

When you are targeting your customers through the means of SMS marketing, almost 80% of them are going to turn up to be non-clicking customers. These are the customers who will never view or open an SMS feed on their device. How will a marketer target these customers who are potential clients? But stay away from your brand due to their habit of not clicking. Marketing Automation is the answer to these questions. Automation effectively targets customers who fall into the non-clicking criteria and a custom audience is auto prepared to be uploaded on your facebook, linkedin and other social media ad managers account in the phenomenon of retargeting. This means that the various SMS that they’ve been avoiding due to their habit has finally reached them through retargeting. The recall value of the brand increases in such scenarios.


Retargeting to DND numbers

SMS marketing has another enemy out there which acts as a complete barrier between your marketing strategy and your potential clients. The DND feature is an evil, marketers are usually faced with. DND stands for Do-Not-Disturb, this feature is activated from the customer’s end and this right is effectively protected by TRAI under strict rules & regulations. For a marketer, an SMS media plan fails miserably as there is no forecast of the outcome generated by the media spend. If a customer chooses to put your service on the DND list, your SMS marketing is not even reaching the customer you are targeting, forget the non-clicking part. With Retargeting automation of helo, know the bifurcation of DND users in your complete database and target them effectively on digital marketing mediums. Helo automation takes care of the DND numbers, in the same manner, it takes care of the non-clicking numbers.


Get insightful Demographics

The most important tool for a marketer is to know their audience. Helo SMS is a key to unlock the most insightful demographics a marketer can ask for and all of these on a single dashboard. After your workflow is automated, automation will also derive the most particular demographics of your customers. At the end of the day, you will be able to identify your customer’s location, taste, preferences and the exact kind of content that attracts them. This makes the marketing process a cake walk for you. Once you know what to deliver to your customer you are driving your company’s revenue upwards.

In all, the benefits that automation holds in store for your business is innumerable. An effective marketing automation will not only drive your company towards revenue generation but also lead to operational efficiency and simultaneously help you convert leads that were basically out of your reach. Marketing automation is a true marketers dream and to witness this dream further and first hand, get in touch for a free demo.

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