Marketing is something which has to be reinvented with time and it’s important to get the job done with whatever tools you have at your disposal.
In today’s digital world which is an addition to traditional methods of marketing, there are so many platforms available to reach out to potential customers. That includes social media marketing ,mobile marketing and email marketing .
It’s very easy to overlook SMS marketing ,but you really should not miss out on this powerful tool ,whose strength is it’s directness and immediacy !! Now we have entered the new era of SMS 2.0. where we have automated sms marketing. SMS marketing does not stop by sending sms to people but is also accompanies with smart data, smart intelligence and smart experience.
Before we understand SMS marketing automation, lets understand sms marketing right from scratch — 1st step to SMS Marketing Automation. Also addressed as Smart Messaging Service.
1. Introduction to SMS Marketing
It’s a marketing through text messages. It is not invasive because anyone you message is required by law to opt-in and give their consent to be part of your marketing program.
2. Mobile keyword
It is any word you select for your customers to text in order to subscribe for your alerts .Choosing the right keyword is very important .It needs to be attention grabbing ,memorable and relevant to your business or promotion you are running .
3. Building your Mobile Database
Once you have collected your mobile data ,the next step is segmentation,which will help you to send right message at right time .
Combine human experiences and data to connect with your customers emotionally and intellectually .
For your customers and audience, display on your website the convenient way to sign up for SMS alert program in few quick steps .
Place QR code on printed materials so customers can quickly receive deals and information .
Some crucial things while developing your campaign are :
· Set the desired frequency
· Create a sense of urgency
· Pick the best opt-in incentives
· Include a clear call to action
· Provide value in your first message
· Decide on effective list promotion
The next step is measuring your campaign success accurately to see what worked and what didn’t, so you can improve your campaigns in future .
6. Test Everything
Depending on your industry and clientele, lot of variables can factor into which promotions work better than others like time of day, % off and which channel we use ,small things can affect your campaigns
· Measure the before and after results of your data
· Refine your data into segments
Using analytics results ,we can effectively make necessary changes and maximize results.
Who can use SMS marketing
From fortune 500s to local business owners, everyone can take advantage of this tool. This can include even government agencies, retail stores, online stores, restaurants, schools, churches .
To know about the further steps in sms marketing automation, Click Here
Helo Marketing Cloud has now emerged with a new service on SMS 2.0 Marketing Campaign Called Helo Campaign, that leverages the power of its platforms combined with Analytics, AI & Machine Learning to deliver high engagement conversations between brands and its consumers. It ensures & delivers the lowest cost of consumer’s acquisition compared to any other channel for its brands. It has helped marketers deal with its biggest challenge of Customer Acquisition & Retention in the most optimised way. Helo wants to serve brands to engage with its customers well .
VivaConnect is one of the largest Mobile Media Companies with a potential reach of more than 30 million individuals per day across Mobility Platforms. We are experts in creating, developing and executing innovative mobile marketing campaigns using our revolutionary platform, Helo Campaign that integrates mobile, digital and social media. With Helo, we offer a specialized focus on increasing reach and maximizing ROI through SMS along with Voice, Missed calls & Emails. We have 5 In-house developed Communication Platforms that leverage the power of digital & social media to generate over 5 billion engagements per year.
For more information call on +91 83 83 83 83 99 or you can visit our site.