Are you advertising your business on SMS? Do you want to increase your ROI with retargeting campaigns?
If yes, you’re at the right place! SMS backed by Social Media re-targeting is one of the most powerful ways to re-engage with your audience and get more sales.
In this article, I’ll introduce you to the mechanism of how a combination of SMS campaign backed by Social Media re-targeting can work wonders and then reveal three audiences that you should be using for your business right now.
But first, what is SMS backed by Social Media Re-targeting?
A super-brief overview: SMS backed by Social Media Re-targeting (or re-marketing – both mean the same) is a marketing technique that allows you to reach people who have previously not responded to your SMS campaigns: clicked/unclicked your SMS link or they are DND subscribers.
On Social Media platforms, you can auto-create retargeting audiences based on your customer behavior on the SMS Campaign activity.
For example, you can take your selected number database list for SMS campaigns and shoot it through our analytical bound SMS platform namely (Helo SMS campaigns) and what exactly this platform will do is as per the reports of the SMS campaign done a segment-wise audience will be auto-created on your registered Social Media ad manager account (This involves identification of registered Facebook/Linkedin/Instagram etc users on the given number) and you can manually set Social Media remarketing campaigns with content customizations as per your strategy.
What’s even more exciting, you can use retargeting to reach people who have visited your website as the third step of SMS backed by Social Media Re-targeting technique.
To do that, you will need to add the Facebook/Linkedin pixel to your website first. Suppose, someone visits your website through Facebook, not Helo platform this time but Facebook will match them with registered users and add to a specific targeting list – a Website Audience.
Here’s how you can expertly use custom audiences and Website custom audiences for your business.
1. Retargeting All Non-clickers
Let’s examine our first audience – all non-clickers of your SMS Campaign.
The re-targeting of non-clicker audiences’ will only start building up after a day of the SMS campaign execution. As per the reports, a custom audience will be created after detection of the registered Facebook/linkedin etc id linked to the number of the user. This will be auto-generated by API linked to helo platform and client registered Social Ad account. The client can further start the Ad campaign as per the desired content and budget of retargeting. Non-clickers of an SMS campaign are mostly 95% of the total database that includes DND(Do not disturb) numbers. Earlier it was impossible to reach them after they have shown disinterest in the SMS sent to them but with helo SMS campaign backed by Social Media re-targeting you can target a user in a 360-degree approach which increases the lead generation graph.
2. Retargeting All DND (Do not Disturb) numbers
Retargeting of DND numbers acts the same way as non-clickers. DND numbers share a handsome amount of existence in any customer SMS database. These users are mostly premium with high segment smartphones and are not easily approachable but with helo SMS campaigns approaching them is a cakewalk. This was never done or thought off before as DND numbers do not even receive any SMS sent to them with promotional activity and they majorly constitutes almost 40% of the total non-clickers custom audience. As you know, a DND premium user has to be targeted with unique content or brand offers to get a response as they are the biggest money spenders on the board. It’s easy to retarget them with helo SMS platform backed by Social Media re-targeting now.
3. Retargeting the Clickers
We’re getting even more precise here!
Wouldn’t it be amazing, if you could show ads to people based on the exact behavior of the user?
With helo SMS backed by Social Media re-targeting, a custom audience of the clickers can be generated on the ad manager account of the client. These are the people who clicked on the SMS link and came on the website or any desired medium of the client. If Facebook/linkedin pixels are integrated on the client website then facebook can give bifurcation of the user behavior between how many users landed on the website and did nothing and how many did buy the product/registered or subscribed.
You can retarget the conventional and non-conventional behavior user segments with specific content for each respectively and get a better response, in turn, generating the desired ROI over the leads.
As you can see from the examples above, there are a lot of useful ways to use SMS campaigns backed by Social Media re-targeting: from re-engaging with Non-clickers and DND users to targeting those visitors who dropped at the very final step in the sales funnel and to those who actually bought the product.
Now back to you:
Are you using SMS Campaign backed by Social Media re-targeting mechanism? Where can you find it? Exactly here.
Please visit: www.helo.co.in or give us a missed call on +91 83 83 83 83 99