Bharatesh Salian (Chief Strategy Officer – VivaConnect), talks to DIGITAL TERMINAL on this latest marketing trend and shares his strategies for further growth.
How do you see the growth of Indian mobile marketing Industry?
India has over 154 million smart phone users out of which about 86 million users enjoy internet access over their mobile phone. With this exponential growth in smart phone market, mobile app industry is likely to grow fourfold into a whooping Rs. 3,800 crore industry by 2016.
Augmented Reality (AR) concepts will have higher takers among TIER 1 & TIER 2 cities, enabling Brands and Enterprises to process even more of interactive content right over mobile screens building fruitful engagement. Last year even brought amazing shift of E-commerce to m-commerce, which is expected to promote m-wallet initiatives in next 2 years.
What are the major challenges vendors has to face in the industry?
Since Mobile marketing is relatively new addition to traditional marketing vehicles, it’s still to get a significant share in overall marketing budget. Opting for mobile marketing services requires a certain level of technical expertise to understand the possibilities it can create. Industry is yet to learn that mobile marketing generates higher ROI and has more benefits than other marketing vehicles.
Secondly, The overall Tele-density of our country had notched 74.02% by 2013, yet flip-flopping Telecom regulations and policies have adversely affected the rapidly changing market conditions, also slackening growth of data services. Thus engaging population over data services is still a major challenge.
What are the services and solution you offer to Indian customer?
VivaConnect is a creative Mobile Marketing Company having India’s LARGEST infrastructure for Voice and Missed Call Services. We ideate solutions for Brands & Enterprises over missed calls, sms, email, mobile apps and voice platform.
Our solutions are often a combination of more than one service, for instance, consider Missed call Bank account balance check service. As and when a bank customer gives a missed call to check his bank account balance, he receives a prompt reply over sms furnishing his up-to-date account details. Saving him time, hassle and money (It’s a free service for end-user).
In that manner, we finely tune mobile services to match clients objective and mobile using habit of their intended group. So basically services of sms, mobile app & voice stay at the core, as we weave an engaging brand experience around it. Most of our solutions build an engagement at ‘zero cost’ for the end-user and are great for authenticating, registrations, activation/deactivation, voting, polling, sampling, gratification and more.
Which are the verticals you serve?
We gladly serve Brands, Enterprises and Media, actually numerous entities from all walks of the industry. That’s the absolute beauty of offering mobile marketing solutions, they are useful to every communication taking between brands and the consumer.
What are your marketing strategies? How you are working to promote your services in India?
There’s active discussion and sharing of insights of mobile marketing over social media platforms as Twitter, Facebook and LinkedIn. We have occasional press releases and publish articles encircling mobile marketing industry over online media. Then there’s regular post over our company’s blog and a monthly newsletter.
Tell us about some of your leading clients.
We are extremely proud to have some of leading names from the industry as our esteemed clients.The list includes Central Bank of India, ICICI Bank, Kotak Mahindra, Reliance, Sharekhan, Vijaya Bank from BFSI sector. We offer services to Doordarshan, Sony Television, Life OK and Zee Entertainment from Television industry. We are also associated with LUX, Ponds and a few brands under Hindustan Unilever (HUL) Limited and BIG 92.7 FM among the radio network.
What are your future plans in terms of new market or new solution?
We believe in constant evolution and hence have grown much beyond being a company that just provides mobile marketing services, we foster innovation.
We’re honoring path breaking concepts and fresh ideas that project a potential to materialize as services. The brilliant minds bring such concepts to table are not only rewarded with monetary rewards, they will also be taken further to grant profit-sharing initiatives and launching of a company.
As posted by DT News Network on September, 03, 2014 – ‘VivaConnect Believes in Constant Evolution and Grown Much Beyond Being A Company’