VivaConnect brings yet another service to elevate brands engagement with its customers over mobile. This time its delivered through a captivating package – MORE, an acronym for Mobile Recharge. The service is designed especially for brands to offer Instant gratification marketing schemes, by delivering instant mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity. The service empowers instant redemption simply over a missed call or short text messages (SMS).
It’s Simple, it’s Quick
MORE exhibits absolute simplicity as its developed bearing in mind the characteristics of urban and more importantly rural user base of Indian population. It magnificently overcomes the challenge posed by these diametrically opposite user base. Considering that urban population is always in rush and needs instant services, while the rural population is much at ease but not tech savvy.
Perfect for Brands & customers alike
MORE not only saves time and hassle for customers that they often suffer while claiming rewards but it also gifts them something valuable. This service supports every mobile handset in the market and it works equally great for prepaid as well as postpaid customers. Moreover it works seamlessly for subscribers of every telecom operator in India, which means anyone and everyone can enjoy the rewards without any gimmicky condition. Moreover, integrating MORE in promotional & marketing campaigns would build up brands credibility among its user base and lead to brand loyalty.
‘More than 90% of the Indian Mobile Users consist of prepaid users with a majority of users falling in the rural geographies. Today a lot of brands want to engage and re-engage with this rural audience to build awareness for their products and what better way than building awareness and brand salience by rewarding these audiences with instant recharges. Mobile Talk-time and recharges has also seen the highest percentage of redemption in the mobile coupons category. The next phase of MORE would see the implementation of Mobile Internet Data Packs which according to us in the next big gratification service urban audiences are looking at. This is based on an internal research done by VivaConnect in 6 tier 1 and tier 2 cities.’ imparts Bharatesh Salian, Chief Strategy Officer at VivaConnect.
MORE platform provides detailed analytic and consumer behavior insights to the brand on an integrated real-time dashboard which helps the brand measure the campaign dynamics too. Also the doors is always open for discovering innovative ways for building interaction over mobile.