Businesses are rapidly taking their products and services to virtual markets of Mobile, and why not? it makes the sale!
Mobile has aided online trade and has emerged as a strong market place for every segment of product in India too, then be it FMCG, Automobiles, Life Insurance or Entertainment. It has been highly successful in engaging masses and increasing the sale.
While it continues to do so, we take you beyond the intricate technology and show why it’s such a great medium.
90 percent of text messages get read within 3 minutes of delivery. (Source: ImpigeMobileStrategy.com)
A Buzz!! Buzz!! of an sms and you can’t hold yourself back from seeing whose message is it. Isn’t it?
Brands using SMS successfully reach 95 percent of smart phone and non-smart phone users. (Source: GoMoNews.com)
No matter how popular social networking and chatting apps get, sms will never lose its charm.
Mobile performs 4-5x better than online ads (Source: Neilson Study, 2012)
Considering for key metrics such as brand favorability, awareness and purchase intent.
70 percent of mobile searches lead to action within one hour. (Source: MobileMarketer.com)
Everything’s super quick with mobile, search, find and off you go, whereas It takes a full month for the same percentage of desktop users to catch up.
Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com)
Now you’ve exchanged the code from your m-coupon for discounts at Movie Theatre, Ordering Pizza and that lovely top and pair of jeans, haven’t you?